Cadbury had to foray into the e-commerce gifting segment under the umbrella of "Joy Deliveries" for the festival of Rakhi, for which they partnered with Bizongo for a complete packaging solution involving Design, Development, and Procurement.
We designed a limited edition, Rakshabandhan festival pack pertaining to an assortment of Cadbury Dairy Milk Chocolates, along with accessories like Rakhi and Roli chawal. The gift packs were designed with a celebratory theme that would capture the special bond between a brother and a sister and I had the opportunity to illustrate them for this project.