I had the honour to be a part of Indianama again this year where Animal, an independent studio in Delhi had asked 70 artists around the world to come up with their own version of what India means to them and convey in their own style a living picture of the different facets of this beautiful country, through travel and tourism posters that move. All 70 video posters were unveiled at KONA in New Delhi on 12-15 August 2017.
They were also a part of the international show in September at London Design Festival and were exhibited in New York on 12th October.
My theme for the same was Parody of Poetry and the concept behind my artwork is as below:
Poetry has come a long way from what it used to be centuries ago. From it’s traditional roots, it has grown to be this massive parody in the 21st century, where it is now performed to please, under the name of satire or comedy. This poster is a representation of how I see this transformation, scaling from the genuineness of human expression to masked laughter, all under one glittery theatrical sky. The idea behind the video poster is to make you experience one such performance that begins and ends with a mechanical applause.